In some cases, the sources of information are multiple so the organization of product information becomes a true headache. However, given the existence of PIM or Product Information Management, it is now possible to distribute this product information in a precise and efficient way. The right structure of this product information contributes to a good business approach of a company in the e-commerce sector.

How to structure the product information?

In order to set up a planning project for product information, it is necessary to define an outline. In fact, a dictionary of data is important, in other words, it is where the rules of validation, the various classifications, etc will be placed. Following this, the manager must establish the expectations of the different channels and multiple services. After that, think about the enrichments of the data to obtain added value. Nevertheless, this is just the design of the project, the main thing is to connect the PIM to possible sources. Among them: Excel files, or also the vertical business bases or the supplier bases of the most varied formats, DAM to manage the media, etc. For more details please visit

How to manage your product information

The simplest but the most adequate solution is undoubtedly the use of PIM software. They offer multiple functionalities related to data management for information. In the first place, the adoption of a PIM system helps to manage product catalogs. In this way, it participates enormously in the stewardship of product files. It also acts in the import of data collected from any source. In addition, PIM puts data in the hands of the right users.

What are the risks of poor structures regarding product information?

The standards in the market are becoming more and more demanding. It is therefore very important to track and manage product information profitably, from the design stage through the sale. As a matter of fact, it risks several harmful consequences to the company such as the scattering of data and their duplication in different files. This will then generate errors in the process of launching new products. The risk of this happening is major, and it can appear from the beginning of the design process of the new product. In other words, the information is imprecise and especially not clear nor detailed. And if the information does not sufficiently meet the regulatory requirements, there are risks of problems that will arise in the sales figures. For example, in the case of data that are essential to correctly complete the Product Information File.