PIM: What exactly is this tool? At what purpose does it serve?

In French, the word PIM or Product Information Management is translated as Gestion de l’Information Produit. The objectives of this tool are to publish, to improve and to collect the information which is produced. It is therefore very essential for the growth of a company.

What is the PIM?

The PIM is the acronym of the words Product Information Management. It consists of a software that allows to manage the entire data related to the sale and the promotion of products. This tool centralizes all the information on the articles, and this is done in one place.

In this way, the harmonization of the content and the reliability of the information can be easily achieved. The PIM is suitable for e-commerce managers, managers of information systems, marketers and for those who want to have consistent data for their own networks. This tool is also suitable for companies that want to strengthen relationships with their customers or their suppliers. You can find more information at goaland.com.

For what purpose is PIM used?

The product information management is very useful for most companies which use certain marketing strategies like B2B or B2C. It fits in with the objective of achieving a high and fast ROI, regardless of their sector of activity.

The PIM is capable of managing all of the data that revolves around the items and the products. These data are numerous and varied. For example, logistic data (dimensions, barcode, weight), the technical characteristics of the articles (color, power…), the assets or media (videos, animation, PDF document, photos…), the customer reviews that can be found on a product sheet, the marketing data related to the product (categories, product name, long or short description, etc.). It is therefore a key success factor for the e-commerce strategy of a company.

What are the advantages of the PIM?

The product information management presents numerous advantages for a company. It allows you to regain control of the product information. The people in charge of the company can thus measure the completeness and classify the data by family, by category or even by group on the basis of items or products.

The managers can also establish semi-automatic or automatic validation processes. Furthermore, the company has the benefit of being alerted in real time if any errors or flaws are found (missing data, non-compliant formats, etc.).

Implementing a system of PIM within the company’s marketing strategy is therefore essential for all organizations that would like to be successful in their activities.

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