If this is the first time you’ve heard the word CiviCRM, it’s only natural to wonder what it is. Generally speaking, it is a system used to simplify the management of customers, contacts and constituents and to manage their relationships.
Why use CiviCRM?
First of all, it is important to remember that it is not always easy to manage contacts. You’ve probably been in a situation where you can’t find the address or phone number of a colleague or friend. Imagine the number of contacts in a small business and then in a large company. A simple notebook will not be enough to store them. That’s why computer scientists have decided to create contact management applications. These applications can be paid or free, depending on the wishes of their inventors. CiviCRM is a free and internationalized Web software. It was designed to meet the demands of advocacy groups, non-profit institutions and non-governmental organizations. Its main strength is the integration of Joomla, Drupal and WordPress content into its management system. In other words, you will have a wide range of tools to connect, communicate and interact with your members.
Other benefits of using CiviCRM!
With this program, you will be able to organize, analyze, process and/or capture information related to your knowledge. It will also be indispensable for the automation and synchronization of different administrative tasks. In addition, this software facilitates the segmentation of your contacts. This feature is necessary to send the right message to the right person at the right time. If you want to develop a lasting relationship with CiviCRM, you will need to know each constituent individually. Otherwise, you won’t be able to get the most out of it.
An application with an international reputation!
As each new version of CiviCRM reflects the needs of its users, they indirectly contribute to the improvement of the program’s system. Nowadays, this software exists in different languages such as French (the one used in French and Canadian territory) or English. Moreover, most of the entities that have used CiviCRM are satisfied with its performance and highly recommend it.